In my last article I asked the question, "Are you still distributing like it's 1999" I also compared old-school, paper-based sales, ordering, and fulfillment processes with the methods of a 21st-century distribution business-"Distributor 2.0"-that's maximizing today's avaliable technology.
Distributor 2.0 isn’t hypothetical. These are real, thriving companies, some of whom we work with. In my opinion they’re visionary distribution businesses. They know where they want to go and how they want to grow. And they’re committed to doing what it takes to get there. It starts with growing their sales, and the #1 thing they’re doing in that effort is establishing eCommerce sales channels.