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Expertek Blog

Digital Marketing for Distributors: Get started (and go far) with the basics.

Posted by Kenneth Mostello on Jun 7, 2018 4:39:28 PM

Some time ago I posted about eCommerce for distributors, and how it's the #1 way to grow your business. Whether or not you're ready to commit to a digital retailing strategy (it IS a big step), I encourage you to take a serious look at adopting digital marketing.

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Topics: distributors, eCommerce, business transformation, digital marketing, martech, digital marketing toolkit

Ship more orders, cut your costs: StarShip Integration with Infor SX.e and CloudSuite Distribution

Posted by Kenneth Mostello on May 28, 2018 11:33:29 AM

At the TUG Connects 2018 Conference in late March, the Expertek team unveiled our new integration of StarShip shipping software with Infor SX.e and CloudSuite Distribution. In just a few weeks, it's become one of our most talked-about offerings ever.

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Topics: distribution, business transformation, innovation, business velocity, shipping, software

Unearth the "hidden treasure" in your warehouse.

Posted by Kenneth Mostello on Apr 20, 2018 4:46:40 PM

I'm convinced that every small-to-medium-sized distributor has a wealth of valuable treasure hidden in their warehouse. It's not something you can hold in your hand like gemstones or gold doubloons. What I'm talking about is the profits to be gained when you create more efficient processes in your warehouse operations.

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Topics: Innovation in Distribution Survey, distribution, business transformation, innovation, business velocity, warehouse management systems, WMS

Distributors: You Need to Get Your Moats Back.

Posted by Kenneth Mostello on Apr 13, 2018 2:26:15 PM

 

Every successful distributor needs a wide, deep moat. No, I’m not advising you to encircle your warehouses with water- and crocodile-filled ditches.

What I’m writing about is a term Warren Buffett popularized in 1999 when he summed up his investment strategy: 

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Topics: Customer loyalty, Innovation in Distribution Survey, distribution, business transformation, innovation

It's here now: The Innovation in Distribution 2018 Survey Report

Posted by Kenneth Mostello on Mar 2, 2018 12:59:29 PM

Late last fall we conducted our first Innovation in Distribution survey. Now, I'm excited to make available the survey's findings to everyone in the distribution industry. Download your copy now. 

See how your distribution business stacks up. 

The Innovation in Distribution report reveals telling trends in technology usage across a range of distribution enterprises

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Topics: Innovation in Distribution Survey, distribution, business transformation

Achieving Business Velocity in your Distribution Enterprise

Posted by Kenneth Mostello on Feb 23, 2018 12:40:55 PM

Remember Aesop's fable about the tortoise and the hare? The moral was, "slow and steady wins the race." But when it comes to winning the race you run every day as a distributor, "slow" is the very last thing you want to be. 

Business velocity matters in distribution because we live in an on-demand world where customers expect same-day shipping and next-day delivery. They want their complete orders in hand ASAP and if you lose one sale to a faster competitor (or if you ship a wrong item), then you've probably lost that customer, too. 

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Topics: distribution, business transformation

eCommerce: The #1 Way to Grow Your Distribution Business

Posted by Kenneth Mostello on Feb 9, 2018 1:50:01 PM

In my last article I asked the question, "Are you still distributing like it's 1999" I also compared old-school, paper-based sales, ordering, and fulfillment processes with the methods of a 21st-century distribution business-"Distributor 2.0"-that's maximizing today's avaliable technology.

Distributor 2.0 isn’t hypothetical. These are real, thriving companies, some of whom we work with. In my opinion they’re visionary distribution businesses. They know where they want to go and how they want to grow. And they’re committed to doing what it takes to get there. It starts with growing their sales, and the #1 thing they’re doing in that effort is establishing eCommerce sales channels.

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Topics: distribution, eCommerce, business transformation

Distributors, start your 2019 business planning by downloading the Expertek ebook, Navigating a Changing Distribution Landscape.

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